Aviva Women's Tour 2016
During the Avivia Women's Tour, I was asked to make a series of videos for Wiggle High5. Instead of filming absolutely everything and then be rushed off my feet trying to edit a story together, I decided on a different strategy.
When filming drama, filmmakers tend to have maximum flexibility. With more time and a greater ability to control the environment, it's normal to draw a storyboard down on paper. This allows each shot and scene to be methodically thought out and planned, even down to what f. stop the lens will be on. For observational documentary work, this advantage is taken away. The videos that tend to stand out to me are the ones that have experience behind the lens. Understanding the subject area is just as important as having a creative and focused mind.
My method was to work on a simple structure of using an interview to guide the narrative forwards. The voice of the interview will carry the flow forwards, whilst the visuals aid to tell the events of the day.
Using music that drives the story forwards, helps keep the viewer captivated. I would have loved to just capture diagetic sound and edit in minimalist music style, but with a fast turnaround on each day and with no sound recordist this wasn't possible.
Each video is designed to promote the Wiggle High5 brand through the cyclists, but I especially wanted to reveal a little more about each person when they are off the bike.
A very challenging shoot, with filming throughout the day, editing in the evenings and uploaded ready to release the following morning. These videos were made one day to the next. My wrists were sore from carrying around camera gear so much, although the results are satisfying enough to make the pain worthwhile.