This information is designed to outline the specifications required for ‘Out-of-Home’ filming, also known as ‘OOH’ advertising. One of the requests I had whilst working for Chinese owned company - 'Vertu', was to make a film for their 2016 international brand campaign. The destination countries include; London, China, Dubai, Moscow and Australia. A full list of boutiques can be found here (Vertu Store Locator)
When searching the Internet for the specifications required for OOH Filming and output there was a real lack of information. Therefore after successfully delivering the OOH video for Vertu, I am sharing my knowledge.
The Final Film
I am restricted to post the video content here as it is only designed for OOH usage and not online as of yet. You can watch the final film by walking into any Vertu Boutique around the world and looking at the screens there. For those living in London, UK you can view it in Harrods.
Going into the shoot I had a very specific shot list sequence I wanted to get. I started with setting up the camera to a custom film Picture Style on the Canon 5DMKIII as follows:
WS Locked Time-lapse of sketch
WS Locked Time-Lapse of Colour
(Run through complete sketch in phases using the static position)
As you can see a lot of the above shots were not actually used in the final edit. I knew I had more shots than needed, bit included them in the shot list to achieve complete coverage. I had already been to the the location for other shoots, which provided enough of a recce to know what shots would work and which ones wouldn't.
Out-of-Home Advertising videos tend to be shown on big LED screens or large monitors either inside stores or outside in the middle of city centres. The displays the Vertu video is being shown on are primarily boutique stores.
The standard specifications for Out-of-Home Advertising it's h.264, (1920x1080p) 25fps. The format can vary somewhat on the clients needs and the respective displays the video is to be played on. Below are some of the requests I was instructed to deliver.
Landscape is commonly used throughout the film industry and is known either as a 16:9 or 16x9 ratio video. Most modern cameras film natively in this format, such as cinema cameras and dslr's.
I found that editing the video in a standard horizontal 16x9 aspect ratio was the best way to create the right feel and look. Once I had edited the sequence together I adjusted the rotation and scale of the video for the Portrait and Counter-Portrait versions.
This format is less flexible in post production. I am referring to portrait as a film that is rotated -90 degrees in a 16:9 project. To achieve this look when editing in FCPX you can make a new project with whatever resolution you are using, for me it was 1920x1080p at 25p. Once the footage has been shot in 16:9/Landscape ratio then...
This format is very similar to the Portrait version, the only difference being a +90 degree rotation opposed to a -90 degree rotation.
For Out-of-Home Advertising, clients may want the portrait and counter portrait versions as it allows for displays to be mounted in different ways. For some reason screens will be mounted normally or they could be mounted vertically sideways in either direction. Imagine a rectangle and then rotate it left 90 degrees and then mount it onto a wall, which is basically the idea behind Portrait or Counter-Portrait.
Mobile Phone Portrait
The idea of this format is so when you are watching a film on a mobile phone, instead of having to rotate the phone in your hand to watch the film in full-screen, the film will enlarge full-screen without requiring physical rotation in your hand. If the video was filmed in 16:9 you will loose some of the original shot on the left and right hand sides of the actual footage, and will need to adjust the positioning of the shots during the edit. The above picture shows a left to right slider shot. I adjusted this shot by using the transformation tool and moved the shot to the left. Only a small portion of the original 16x9 shot can be seen with the 4:3 aspect ratio.
For this to work you will beed to create a 4:3 aspect ratio project as seen below in the pictures. Depending on what resolution you have filmed with you can make the correct 4:3 aspect ratio using a aspect resolution calculator. Just google it and it will come up. When filming in 16:9, the native resolution is 1920x1080p. You will need to manually change this when creating a new project. The closest actual 4:3 resolution is 1024x768. You will need to input this when creating a custom project.
The final stage after editing is to export. Based on my experience, clients have requested the highest quality in AVI - MOV - MP4. For all 3 versions, the first stages are below...
Then for each specific format, follow the below sub titles.
To export AVI format if editing on FCPX the best way is to initially export as an mp4 file (as above). Then download the free 'MPEG Streamclip' file conversion software. The software does a surprisingly good conversion with little quality loss. Once the export is complete open up Streamclip and drag the video file into the big square box.
Now deliver your files by Dropbox or We-transfer.
Aaron is a cameraman. He uses a personalised approach when making films.